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McCrae Olson talks Big Brother and convenience store marketing
Ernie and Frank sit down to chat with McCrae Olson—who many of you know as a finalist from Big Brother 15. But did you know that McCrae is also a longtime employee at one of Frank’s favorite convenience stores, 36 Lyn? In this episode, McCrae dives deep into the state of convenience store marketing, explains...
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Latest Episodes
Episode 7: Ernie Harker
In one of our most energy-filled episodes, we talk to Ernie Harker about how he built the $3 billion Maverik brand. The conversation is full of practical advice for...
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Episode 6: Christian Warning
This episode comes to you from Berlin, Germany. We speak with Christian Warning: founder and managing director of The Retail Marketeers. This is a great discussion for anyone curious...
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Episode 5: Angelle Cloud
Angelle Cloud is a rising star in convenience retailing. She’s a Registered Dietitian and the Director of Foodservice Compliance and Corporate RD at ShopRite—a popular chain of convenience stores...
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Episode 4: Anthony Perrine
Lou Perrine’s Gas & Grocery has been a staple of Wisconsin’s Kenosha community since 1954. After taking the helm in 2008, Anthony Perrine carefully differentiated and evolved his brand...
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Episode 3: Sam Herro
It’s a new decade! Al and Frank reflect on retail’s evolution in a conversation with fuel and c-store expert, Sam Herro. From defunct department stores to the Tesla Cybertruck,...
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Episode 2: Nic Moulis
We’re going international! In this episode, Al and Frank chat with Nic Moulis, director of FuelnGo in Australia. How does Australia’s fuel and convenience retailing industry differ from the...
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Behind The Mic

Frank Beard
Frank Beard is a Des Moines, Iowa-based marketer, speaker, and writer who frequently travels to visit exceptional retailers. He currently serves as the Head of Marketing at Rovertown. Past affiliations including Standard AI and GasBuddy. Frank writes a monthly column for C-Store Dive, and his analyses have been feature in NPR, Bloomberg, the Wall Street Journal, and more. He’s also a frequent speaker at events. Fun fact: Frank once spent a month eating at gas stations and lived to tell the tale.

Al Hebert
Al Hebert is the Gas Station Gourmet. Part travel, mostly food, the Gas Station Gourmet showcases America’s hidden culinary treasure—gas station cuisine. Al is also a popular speaker at events in the convenience retailing industry, and his monthly NACS Magazine column explores the secrets of successful, independent retailers. Al resides in Abbeville, LA.

Ernie Harker
Ernie Harker is a world-class branding consultant, speaker, and author. Known for building the brand behind the $3 billion convenience retailer, Maverik, Ernie works with many clients through his company, Ernburn. Ernie is a frequent keynote speaker, the author of “Your Brand Sucks,” and an accomplished artist and athlete. Fun fact: he recently climbed Kilimanjaro, the highest peak in Africa.
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